Digital Transformation as a Response to the “Great Lockdown”
After the Pandemic struck, the world reliance on digital solutions has increased dramatically. Many businesses that were relying mostly on offline channels and manual labour were brought to a halt. Businesses that were already digitally-enabled saw a dramatic increase in volumes, making some Telecom and Retail organisations live "every day just like Christmas day". The Pre-pandemic digital transformation strategy was mostly focused on cost-optimization, increasing productivity or gaining a competitive edge. However, the effect of the Covid-19 pandemic has refocused minds towards maintaining essential services and supply chains, enhancing resilience, reducing human reliance with an increase in process automation, and also the development of new business sectors. Organisations see digital transformation as an effective response to this crisis.